Last updated: 26 August 2026
Behind The Pumps is free to use, but operating and developing a specialist trade resource takes time and money. One of the ways we fund the website is through affiliate and referral partnerships.
This page explains what that means and how commercial relationships may affect links you see on Behind The Pumps.
1. Affiliate links
Some links on Behind The Pumps are affiliate or referral links. If you click one of these links and then make a purchase, sign up for a service, request a quote or complete another qualifying action, we may receive a commission or referral payment from the third party.
Where we earn a commission, this does not normally increase the price you pay. The commercial arrangement is between Behind The Pumps and the relevant merchant, supplier, platform or affiliate network.
We may work with a wide range of affiliate and referral partners across areas such as:
- bar and catering equipment;
- glassware and hospitality supplies;
- EPOS and till systems;
- card payment providers;
- booking, stock-control, rota and hospitality software;
- utilities and business services;
- online retailers and marketplaces;
- pub, brewery or tenancy-related referral schemes;
- other hospitality products and services relevant to our readers.
Because programmes and commercial relationships change over time, we do not maintain a permanent list of every affiliate partner on this page.
2. Amazon Associates
As an Amazon Associate I earn from qualifying purchases.
Behind The Pumps may use qualifying links to Amazon.co.uk and, where appropriate, other Amazon services available through the Amazon Associates Programme.
Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.
3. How affiliate links are identified
Where practical, affiliate or commercial links may be identified using wording such as:
- Affiliate link
- Paid link
- We may earn a commission
- Sponsored
- Advertisement
On commercial comparison, review or buying-guide pages, we may also use a disclosure near the relevant buttons, links or recommendations rather than repeating a full explanation beside every individual link.
4. Editorial independence
An affiliate relationship does not automatically mean that we recommend a product or service.
We aim to base our content on usefulness, research, available evidence and, where stated, genuine first-hand hospitality experience.
Affiliate partners do not have the right to buy a positive verdict or require us to hide material disadvantages of a product or service.
Where content is separately sponsored, paid for or commercially commissioned, we will aim to label that relationship clearly.
5. Reviews and product experience
Not every product or service mentioned on Behind The Pumps has been personally purchased or tested by us.
Where a review is based mainly on research, specifications, supplier information or third-party experience rather than our own direct use, we aim to make that clear.
Likewise, where we have genuinely used a product, service, supplier or system in the hospitality trade, we may draw on that first-hand experience.
6. Prices, offers and availability
Prices, commission rates, offers, product availability and service terms can change at any time.
A price or deal shown on Behind The Pumps should therefore be treated as a guide. Always check the final price, contract, cancellation terms, fees and other conditions on the merchant or provider’s own website before committing to a purchase or service.
7. Featured placements and advertising
Behind The Pumps may also generate revenue through display advertising, sponsored content, featured directory placements, newsletter sponsorships, lead-generation arrangements or other commercial partnerships.
A business paying for additional visibility does not automatically mean that Behind The Pumps guarantees or endorses that business.
8. Your choice
You are never required to use our affiliate links. You can visit a retailer or provider directly if you prefer.
If you do choose to use an affiliate link, the commission helps support the ongoing cost of researching, maintaining and expanding Behind The Pumps.
9. Questions
If you have a question about an affiliate relationship, sponsored placement or commercial link on the website, contact us at hello@behindthepumps.co.uk.
Race Media Group / Race & Enos
High St
Gainsborough
Lincolnshire
DN21 5JZ
United Kingdom