Last updated: 26 August 2026
Behind The Pumps respects your privacy and is committed to handling personal information responsibly and transparently.
Behind The Pumps is a Race & Enos project operated through Race Media Group. For the purposes of UK data protection law, Race Media Group is responsible for the personal information described in this Privacy Policy.
1. Who we are
Website: Behind The Pumps
Operator: Race Media Group / Race & Enos
Postal address: High St, Gainsborough, Lincolnshire, DN21 5JZ, United Kingdom
Email: hello@behindthepumps.co.uk
2. Information we may collect
The information we collect depends on how you use the website. It may include:
- Contact information such as your name, email address, telephone number or business details when you contact us, submit a form, request a resource, join a mailing list or submit information for a directory listing.
- Correspondence including messages, enquiries, feedback and other communications you send to us.
- Business and listing information supplied by businesses, suppliers, breweries, brands or other organisations for inclusion in our directories or resources.
- Technical information such as your IP address, browser type, device type, operating system, referring pages and basic server log information.
- Website usage information such as pages viewed, links followed and interactions with website features, where analytics or similar technologies are enabled.
- Marketing preferences including whether you have chosen to receive emails from us and your cookie or tracking preferences.
- Affiliate and referral information such as interactions with tracked links where this is necessary for an affiliate or referral programme to attribute a purchase or enquiry.
We do not intentionally collect special category personal data through the website unless it is genuinely necessary and you knowingly provide it to us.
3. How we use personal information
We may use personal information to:
- respond to enquiries and correspondence;
- provide requested downloads, resources or information;
- operate and maintain the website;
- manage directory listings and business submissions;
- send newsletters or marketing emails where you have asked to receive them;
- understand how the website is used and improve its content, tools and usability;
- prevent spam, abuse, fraud and security incidents;
- administer affiliate, referral, advertising or commercial relationships;
- comply with legal, regulatory, tax or accounting obligations; and
- establish, exercise or defend legal claims where necessary.
4. Our lawful bases for processing
Under UK data protection law, we must have a lawful basis for processing personal information. Depending on the circumstances, we may rely on:
- Consent where you have actively agreed to something, such as receiving marketing emails or allowing certain non-essential cookies.
- Legitimate interests where processing is reasonably necessary to operate, secure and improve the website or conduct our business, provided those interests are not overridden by your rights.
- Contract where processing is necessary to provide something you have requested or to take steps before entering into an agreement.
- Legal obligation where we must process information to comply with the law.
Where we rely on consent, you can withdraw that consent at any time.
5. Email marketing
If you join our mailing list, request a downloadable resource or otherwise choose to receive marketing emails, we may use your email address to send relevant Behind The Pumps updates, resources, guides, tools, offers or industry information.
You can unsubscribe at any time by using the unsubscribe link included in marketing emails or by contacting hello@behindthepumps.co.uk.
We will not sell your email address or mailing-list details to advertisers.
6. Cookies and similar technologies
Behind The Pumps may use cookies and similar storage or tracking technologies for functions such as website operation, preferences, analytics, advertising and affiliate attribution.
Where consent is required, non-essential technologies will only be used after you have made the appropriate choice through our cookie controls. You can find more information in our Cookie Policy.
7. Affiliate links, advertising and external websites
Some links on Behind The Pumps are affiliate or referral links. If you follow one of these links and make a purchase, request a quote or complete another qualifying action, we may receive a commission or referral payment.
Third-party websites operate under their own privacy policies and terms. We are not responsible for how an external website collects or uses your information once you leave Behind The Pumps.
For more information about our commercial relationships, please see our Affiliate Disclosure.
8. Who we may share information with
We may use trusted service providers to help operate Behind The Pumps. Depending on the services in use at the time, these may include:
- website hosting and infrastructure providers;
- email delivery and newsletter services;
- website form and spam-prevention services;
- analytics providers;
- cloud storage and backup providers;
- payment, affiliate, referral or advertising networks;
- professional advisers such as accountants or legal advisers; and
- public authorities where disclosure is required by law.
Service providers are only given information reasonably necessary for the service they provide and are expected to handle personal information appropriately.
9. International transfers
Some technology providers may process or store information outside the United Kingdom. Where UK data protection law requires safeguards for an international transfer, we will rely on an appropriate legal mechanism such as an adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to approved contractual clauses, or another lawful safeguard.
10. How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including any legal, accounting, security or reporting requirements.
Retention periods vary. For example, an enquiry may be kept while it remains relevant, mailing-list information may be retained until you unsubscribe, and records connected with a commercial transaction may need to be retained for longer where required for tax or legal purposes.
11. Security
We take reasonable technical and organisational measures to protect personal information. However, no website, email system or internet transmission can be guaranteed to be completely secure.
12. Your data protection rights
Depending on the circumstances, UK data protection law may give you rights to:
- ask for access to personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to erase personal information;
- ask us to restrict how information is processed;
- object to certain processing;
- receive certain information in a portable format;
- withdraw consent where processing is based on consent; and
- raise a complaint about how your personal information has been handled.
These rights are not absolute and exemptions may apply.
To make a privacy request, email hello@behindthepumps.co.uk. We may need to verify your identity before acting on a request.
13. Complaints
If you have concerns about how we use personal information, please contact us first so we can try to resolve the issue.
You also have the right to complain to the UK Information Commissioner’s Office (ICO). Information about making a complaint is available at ico.org.uk.
14. Children
Behind The Pumps is primarily intended as a trade and business resource. We do not knowingly use the website to collect personal information from children for marketing purposes.
15. Changes to this Privacy Policy
We may update this Privacy Policy when the website, our services or legal requirements change. The latest version will be published on this page with an updated revision date.
16. Contact us
For privacy questions or requests:
Race Media Group / Race & Enos
High St
Gainsborough
Lincolnshire
DN21 5JZ
United Kingdom
Email: hello@behindthepumps.co.uk